Get contacted
You can win the search and win the comparison and still lose the job, because the person had one question and no way to ask it.
What this actually is
A good share of the people who find you are not ready to call. They want to know whether you cover their area, whether you do their specific thing, and roughly what it runs — and they will not phone a stranger to find out.
A contact form takes their details but answers nothing, so the people with a question leave. A phone number only works for the ones already willing to ring.
That gap is invisible. Nobody fills in a form to tell you they left.
What we do about it
- ✓Put something on your site that answers the questions people actually ask before they commit, and still takes their details either way.
- ✓Make the contact path obvious on every page, not buried on one.
- ✓Send whatever comes in straight to where you'll see it, with enough detail that you can reply properly rather than starting from scratch.
How you know it's broken
- →Plenty of traffic, almost no inquiries.
- →The only way to reach you is a phone number, and you're on a roof all day.
- →Your form asks nine questions before it will let anyone send it.
How the free check scores this
The checker looks for any way to reach you — a form, a widget that loads in the browser, a phone or email link — on your homepage and on the usual contact pages. A thin form scores lower than one paired with something that can answer a question, and a site with only a phone link scores lower still, but never zero, because a phone number is a real contact path.
Check my score, freeEach one only pays off if the others work too, which is why we do all four.