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← Everything it does

See what is actually working

Four fixed reports and a CSV of exactly what is on the screen.

A rough idea of a good month and a bad one, and no idea why.

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Included on the free plan. No card, and no trial clock on it. See what each plan gets

Where it came from — last 90 days
Google listing$8,420
Website chat$5,900
Counted at the payment, not the invoice.

What this looks like when you don't have it

  • A feeling about which months were good.
  • Money spent on something because it seemed to work.
  • An accountant's question you rebuild from a bank statement.

Four reports, chosen rather than configured

Money, work, where it came from, and customers. Pick a period; that is the whole interface. A report builder sounds more generous and is how most small businesses end up with no reports at all.

The whole interface
Money
Work
Where it came from
Customers
Last 90 days

It follows the click to the money that arrived

An inquiry becomes a booking, the booking becomes an invoice, and the invoice gets paid — and what is credited to the source is what was actually paid. Counting at the invoice flatters everything.

Counted at the invoice

A lead source that generates quotes nobody pays looks identical to one that generates money.

Counted at the payment

You find out which half of the advertising was the wasted half.

And one email a week you didn't have to ask for

The things that quietly went wrong: your site down, the website link gone from your Google listing, your rating slipping. One note, with how long each has been like that. Nothing urgent waits for it, and it does not raise the same thing twice.

This week: 2 things worth a look
Your website link disappeared from your Google listing — 3 days
Your rating fell to 4.3 — 9 days
The problem underneath — step 1 of 4
Get found

Before anyone can choose you, they have to see you. This is the half most businesses never touch, because it lives in two places at once.

Works with

Before you sign up for anything
See where you actually stand, free
Check my score →

It reads your Google listing and your own pages and tells you what is missing. No account, and nothing is stored about you.

No surprises

  • It is not a report builder. Four reports and a date range, and you cannot add a fifth.
  • Attribution follows what came through this product. Somebody who saw your van and called you is a phone call you logged, not a tracked source.